The Starting Line
One day to build out your marketing plan. It all starts here.
You know your business inside out. But your marketing? That’s a whole different kettle of fish. If you’ve been posting without a plan, trying every tip Instagram throws at you and wondering why none of it seems to be working, this day is exactly what you need.
Your marketing strategy starts here
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Your marketing strategy starts here •
Does this sound familiar?
You're so brilliant at what you do, but when it comes to marketing, you’re trying to do everything you think you should be doing but none of it feels connected or as though it’s heading in the right direction. You panic post when you remember, you’ve been meaning to start that email list for ages, you have 172 half finished ideas in your Notes app and no idea where to start.
Let me tell you - you’re not bad at marketing. You’ve just been trying to run a race without knowing which direction you’re supposed to be heading in!
That’s what The Starting Line is for!
So, what actually is The Starting Line?
The Starting Line is a one-day marketing strategy intensive. Just you, me and a whole day dedicated to getting your marketing out of your head and into an actual plan you can follow.
There’s no generic templates here and no '“just be consistent” advice. We dig deep into your business, your goals and your ideal clients and we build a marketing strategy that fits the way you actually work, not the way some random person on the internet says you should.
By the end of the day, you’ll know exactly what you’re doing, where you’re doing it, who you’re talking to and why it matters. Imagine opening Instagram and knowing exactly what to post - that is what we’re building!
Here’s how the day works:
Before the day - you will complete a discovery questionnaire, so I can learn as much as possible about your business before we even sit down together. I’ll arrive already knowing your world, which means we spend the day making decision, not covering the basics.
On the day - we spend the day together, in person or online, working through your business goals, your ideal client, your messaging, your content pillars, your marketing set up and the platforms that actually make sense for you. It’s focused, collaborative and is a busy day but I can guarantee you will walk away with so much! Plus, i’ll bring plenty of snacks!
After the day - within a week, you will receive your full Strategy Blueprint. It’s a living document covering everything we built together: your goals, your messaging, content ideas and a 90 day roadmap - all laid out so you can take it and run with it.
What’s included:
A full day strategy intensive with me, your completed Strategy Blueprint covering your goals, ideal client, core messaging, content pillars, content ideas, email marketing set up, website review, social media account review PLUS a 90 day action plan! You will also get a 30 minute follow up call 2 weeks later to answer any questions and keep you moving.
You’ll leave with clarity, a plan and a big spring in your step!
This is perfect for you if:
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You’re done winging it! You’ve been posting without a plan and you’re ready for your marketing to actually have direction.
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You want a strategy built around your business, not a generic template or someone else’s formula.
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You’re launching or growing something. Whether you’re a couple of years in or starting something new, you want to get the foundations right.
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You’re ready to take it seriously. You’ve treated marketing as an afterthought for long enough and you have big goals to achieve!
“After working with Frankie on a few bits earlier in the year, I knew that when I was approaching a new product launch in my business, I needed her by my side to support and guide me to get the most out of the build-up and secure bookings!
As always, Frankie was super responsive — it genuinely feels like she’s another member of the business. She has taken the time to properly get to know me and what I do, which makes such a difference. The Power 90 was exactly what I needed to sharpen my focus in the weeks leading up to launch, and I’ve come away with my social media and marketing plan fully sorted for the next seven weeks!
Honestly, she’s just the best hype person, and I feel very grateful to have found her to support me and my business.”
— Larri - Doula
The Investment
£1000 (payment plan available)
That includes everything: your pre-day prep, the full strategy day together, your written Strategy Blueprint and a 30 min follow up call 2 weeks later to keep you moving.
Please note: if you're more than an hour's drive from me, or we need to hire a venue for the day, travel and venue costs are added on top. I'll always be upfront about these before you book, so there are never any surprises.
Worried the plan will just sit in a drawer?
I get it, life gets busy, clients come first and even the best strategy can end up gathering dust.
If you want me alongside you while you put your shiny new strategy into action, add on The Marketing Sprint. For 90 days after your strategy day, we work together to actually get it all done, with fortnightly calls, accountability and me on hand when you just need someone to give you that nudge.
The Marketing Sprint: £250 per month for 3 months
Strategy day plus the Sprint means you don’t just leave with a plan. You leave with a plan and someone in your corner making sure it actually happens. Most people who do the day together, with the Sprint tell me it’s the accountability that changed everything for them.
FAQs
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The VIP Strategy Day is ideally in person. I'll come to you, or we can find a location that works for both of us. If you're more than an hour's drive away or require alternative travel, additional travel costs will apply and will always be agreed in advance.
If in person doesn’t work, we can do it online and split the day in two.
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I'll send you a detailed questionnaire beforehand so you don't need to prepare anything specific. Just come ready to be open, honest and think big about your business. The more you put in, the more you'll get out.
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That's completely fine and actually really common. Part of what we do in the day is figure out exactly where to focus. You don't need to have it all mapped out before we begin.
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A Power90 Session is 90 minutes focused on one specific topic or area. The VIP Day is a full day where we look at your whole business. It's deeper, broader and designed for when you need more than a quick fix.
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That’s what the Marketing Sprint is for. Add on 3 months support and have me in your corner whilst you take action.
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Select ‘get in touch’ below or head to my contact page and let’s start with a chat. I only take on a limited number of strategy days per month so I want to make sure it’s right for you.